V-Class
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Mercedes

Mercedes – V-Class

Kunde

Mercedes

Kategorie

Campaigning
Film

Jahr

2018

In China Vans are seen as blue collar vehicles rather than multi faceted cars for all your needs.

So in order to change the consumers perception from a transportation tool to the most versatile MPV for business as well as leisure and family needs, we developed a campaign which positioned the car as partner for every need in your life. And invited Roger Federer to show us his different sides, we never knew about.