V-Class - Mercedes
Mercedes – V-Class
In China Vans are seen as blue collar vehicles rather than multi faceted cars for all your needs.
So in order to change the consumers perception from a transportation tool to the most versatile MPV for business as well as leisure and family needs, we developed a campaign which positioned the car as partner for every need in your life. And invited Roger Federer to show us his different sides, we never knew about.