Access, Assets & Action Curating a new pop culture for a new generation. We create and activate brand partnerships for gaming, fantasy, SciFi, Anime, cosplay, K-Pop & Kawaii! Managing Director: Toan Nguyen
Creative Brand Strategy
In Game Digital OOH
IP, Rights and Trademark Advisory
BMW als Enabling Partner des Cyberpunk 2077 Live Action Fan Films
Xbox LAUNCH-CAMPAIGN “EPIC SURPRISE”
Toan currently holds the title „Young Elite: Top 40 under 40“ by CAPITAL, W&V „Top 100 Minds“ (both 2020) and "Top 100 Designer, Denker & Disrupter" by Textilwirtschaft (2019).
He started as an intern at Jung von Matt and became the youngest strategy director in the company's history at only age 28. Two years later he was named equity partner at Jung von Matt SPORTS before he founded his own agency in December 2019: Jung von Matt NERD - a curating consultancy for a new pop culture of a new generation:
Toan is specialized in advising pop cultural partnerships for brands and right holders such as Mercedes Benz, BMW, Pringles, McDonald's, ESL, Riot Games, Xbox, Warner Bros. and many more.
He was a Cannes Lions jury member for Branded Entertainment and a Clio awards judge.
He co-wrote three books, writes a monthly column and is a university lecturer for master students.
Toan holds university degrees from Maastricht University, Nanyang Technological University and Erasmus University - Rotterdam School of Management (cum laude with distinction).