DSGV
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DSGV x LEC

DSGV x LEC

Client

Deutscher Sparkassen- Giroverband

Category

Social Media
Content & Sponsoring

Year

2021

To activate the LEC partnership, a unique and humorous brand narrative was developed in cooperation with one of Germany's biggest gaming influencers, "HandOfBlood" (short: Hänno). 

Sparkassen Hänno - the new esports consultant of the savings bank was born.

The specially developed persona combines the consulting expertise of the savings bank with the well-known humour of the influencer, matching the humour of the community through native integrations of the brand in custom entertainment- and show formats.

Tension for the engagement was built up through a variety of activations: via a teaser stage, various content formats on social media and a twenty-minute trash-TV style show format à la Peter Zwegat, all leading up to the big showdown: a livestream on Twitch in which the new Sparkassen esports consultant was ultimately established in the community and celebrated as a cult character.