DYI-Vernissage - adidas
adidas – DIY-Vernissage
To mark the release of the new adidas Originals "Supercourt" sneakers, Jung von Matt/SPORTS held a DIY private showing in conjunction with adidas and SIDESTEP. The showing started without any artworks and finished with 40 footwear masterpieces, with the unique exhibits created by the guests – who included artists, influencers, dancers, and a tattoo artist – over the course of the evening.
The DIY private showing was designed to illustrate through art what the white Supercourt is: a canvas for life. After all, each shoe is unique, depending on what adventures the wearer has with it and how they wear it.