DIY-Vernissage
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adidas

adidas – DIY-Vernissage

Kunde

adidas

Kategorie

Social Media
Content

Jahr

2019

To mark the release of the new adidas Originals "Supercourt" sneakers, Jung von Matt SPORTS held a DIY private showing in conjunction with adidas and SIDESTEP. The showing started without any artworks and finished with 40 footwear masterpieces, with the unique exhibits created by the guests – who included artists, influencers, dancers, and a tattoo artist – over the course of the evening. 

The DIY private showing was designed to illustrate through art what the white Supercourt is: a canvas for life. After all, each shoe is unique, depending on what adventures the wearer has with it and how they wear it.