BMW.com - BMW
Imagine that you are one of the world’s largest car manufacturers with millions of satisfied customers. But you now want to tap into a new target group: people who are only vaguely interested in the BMW brand and cars in general. How do you spark these people’s excitement?
Our solution: a platform for exciting content on the topic of mobility, which – thanks to data-driven research – tells precisely the stories that excite the new target group. And that does so using state-of-the-art technology: AMPs & PWAs treat users to a Web experience that is just as dynamic as a BMW when it comes to performance. The new BMW.com – the world’s fastest automotive content marketing platform.