BMW.com
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BMW

BMW.com – Casefilm

Kunde

BMW

Kategorie

Digital
Content

Jahr

2018

Imagine that you are one of the world’s largest car manufacturers with millions of satisfied customers. But you now want to tap into a new target group: people who are only vaguely interested in the BMW brand and cars in general. How do you spark these people’s excitement?

Our solution: a platform for exciting content on the topic of mobility, which – thanks to data-driven research – tells precisely the stories that excite the new target group. And that does so using state-of-the-art technology: AMPs & PWAs treat users to a Web experience that is just as dynamic as a BMW when it comes to performance. The new BMW.com – the world’s fastest automotive content marketing platform.