BMW M
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BMW

Kunde

BMW

Kategorie

Digital
Content

Jahr

2018

Our international “TOO MUCH” campaign in 2017 was a huge success for BMW M. It was now time to surpass it. One of the core objectives was to increase video views by at least 20%.

The BMW-M.com The site focuses on dynamism, technology, and exclusivity, with these topics brought to life in an editorial style with video content and interactive elements. The centerpiece is the magazine section, which is updated continuously with new content on current issues. The launch of the new website was supported with an extensive digital campaign. content platform of BMW GmbH allows fans and other interested visitors to experience the BMW sub-brand from all angles.