World Heritage asset

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BVG

Berlin: no other city is changing as rapidly. One trend is followed directly by another. But there is one place where Berlin still is Berlin: BVG, the city’s public transport operator!

And that is why it ought to become what it has always been at heart: a World Heritage asset! This online film calls for the public’s support. The result: 9.8 million views, a reach of 121 million contacts and an ad value of EUR 3 million. But the best result was that it garnered 834,502 votes, i.e. one in four Berlin residents – the highest engagement rate in Germany of all times!