Be Royal - Café Royal
Client
Café RoyalCategory
Brand Platform
Campaigning
Film
Strategy
Content
Year
2019The coffee market is dominated by traditional brands with boring advertising. With our client Café Royal, a disruptive rebel from Switzerland, we do precisely the opposite: bold, nonconformist advertising that celebrates visionaries, original thinkers, and trailblazers. Royal is not a status. Royal is a state of mind.