Super Mario - HARIBO
Every child knows Haribo, same goes for Super Mario. Can you bring these strong brands together? Yes, if you know how to untap the potential. Jung von Matt NERD curated a special partnership between Haribo and Nintendo to create a unique food collaboration. Mario, Luigi, Princess Peach, Toad – the popular characters of the gaming series hit the shelves as part of a limited edition of the iconic fruit gum. The campaign went viral and the gums were quickly sold out.
All content with Super Mario is amongst the most successful posts ever on Haribo’s German Instagram account. German media got hyped, too. And people pay high price premiums on Amazon and Ebay just to get their hands on the limited edition in the end. A success story for all parties.