Space Jam Collection - SNIPES
The movie “Space Jam: A New Legacy” brings together the cartoon world of the Looney Tunes with live action footage – and a larger than life superstar in NBA-legend LeBron James. An 80-year-old toon franchise on the one hand, the positive impact of basketball culture on the other. That fits on the big screen and it fits in the stores – as an epic fashion collabo by German streetwear retailer SNIPES and Warner Bros. Toons meet styles.
The retailer created an exclusive and modern streetwear collection starring the popular animated characters from the Warner franchise. This was enabled by Jung von Matt NERD. Only a couple of days after the sales launch, the collection was partly sold out already. The community favs, likes and shares on Social Media. And the movie topped the movie charts, too.