Cats

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Netto

How can you create a viral hit? Think the unthinkable. In other words: There is cat content – and there is this film starring all cat megastars at once! Everyone’s grocery shopping. Everyone’s at Netto. This film attracted over 55 million views worldwide. Viral, organic, successful: the most shared video in 2018!

Thanks to this campaign, the discount supermarket chain Netto didn’t just score high on affection and coolness among all target groups, it also managed to subtly present its new shop design in passing.