VOLLE LADUNG DORTMUND - DEW21
Dortmunder Energie- und Wasserversorgung GmbH, DEW21 for short, became Borussia Dortmund's new Premium Partner on July 1, 2020. The goal was to design and activate the partnership between DEW21 and BVB, taking into account marketing and sales objectives such as increasing awareness and sympathy, profiling as a local patriot and partner of BVB as well as B2C new customer acquisition.
In order to win the hearts of the fans right from the start, the fan and the region were placed in the center of the communication, which runs nationally across all touchpoints. The partnership was rolled out under the motto "VOLLE LADUNG DORTMUND".
The result is a multi-channel activation campaign including a high-reach launch communication, an emotional manifesto film, the licensed products "BVB VOLLGAS" and "BVB VOLLSTROM", a visible output via OOH advertising media, communication and promotion measures in the stadium as well as specific sales activations and communications played out in the best digital environment, which offer BVB fans real added value and strengthen the position of the DEW21 as an original from Dortmund.