Data-driven design

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Digital Suzhou

Digital Suzhou is a government initiative that has transformed what was, until recently, a forgotten city into a global technology hub. It features free work spaces, an incubator, and an event similar to SXSW.

In order to be listened to by millennial founders, we made the branding process part of the campaign itself and, instead of a simple visual identity, we built an AI solution that assembled designs based on historic data and online buzzwords.