Box
of tricks - Eis.de
of tricks
Client
EIS.deCategory
Campaigning
Film
Year
2015The new EIS.de online shop aims to lay the foundation for an upscale identity as an erotic/lifestyle brand. EIS.de wishes to engage emotionally with its existing customers and leave them feeling good about the brand. It also wants to entice future customers to the shop using charm and authenticity.
Germany’s largest online erotic goods retailer, EIS, delivers everything its customers need to have a great time. In order to get this message across, the song Es rappelt im Karton by Pixie Paris was reinterpreted for EIS and given a pastel-colored candy coating. A catchy tune that stays in your head.