Grand
Opening
-
Elbphilharmonie

Elbphilharmonie – Grand Opening

Kunde

Elbphilharmonie

Kategorie

Campaigning
Content
Social Media
PR

Jahr

2017

How to conquer the hearts of an entire city on one evening? The construction of the Elbphilharmonie had been overshadowed by technical failures, skyrocketing costs, and public skepticism and hostility. We knew that the Elbphilharmonie would delight the invited guests from the worlds of politics, business, and culture on the opening night. But we also wanted to create an unforgettable experience for all those who couldn’t be there in the audience.

We brought the music of the opening concert to life on the building itself – so that everyone could enjoy it in real time. As the first notes were played at Hamburg’s new landmark, the iconic architecture was transformed into a unique and colorful beacon of music thanks to an audio-reactive, real-time light show, with the Elbphilharmonie reaching out to the whole world from Hamburg.