#FameYourGame
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FIFA

Client

FIFA esports & gaming

Category

Campaign
Strategy

Year

2020

Since 2004, FIFA is crowning the world champion(s) in competitive eFootball for three distinct tournament narratives – individuals, teams and nations. While FIFA owns the pinnacle events of the sport it lacks a clear and distinct profile in the market.

We have developed and launched the brand-new tournament platform FIFAe with a dedicated global launch under the brand claim #FameYourGame. The new tournament label unites the pinnacle events and sets the stage for a new generation to create unforgettable experiences where legacy is just at the gamer’s fingertips. 

As part of the launch, we presented a new brand CI and logo in collaboration with LA-based design agency Works Collective and a launch film produced by Danish-based esports company Dreamhack. 

Hero-Film by JvM SPORTS & Dreamhack