Status Go

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GENESIS

STATUS GO.

In a global, integrated campaign, we challenge the status quo and show what true luxury is all about: the ability to reinvent yourself again and again. In September 2021, a cross-agency team from JvM SPREE and JvM NECKAR began the international repositioning and resulting launch campaign for the Genesis G90. The Genesis G90 is the new flagship communication vehicle for the luxury brand Genesis under the Hyundai Motor Group umbrella. The film shows a woman behind the wheel of her G90 asking herself an essential question:

"Where am I going?"

The beginning of a visual journey through self-reflection, vision and all the possibilities life has in store for her.