DIELIMONATI
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“Die Limo” lemonade from Granini

DIELIMONATI – manifesto film

Client

Die Limo von Granini

Category

Brand Platform
Campaigning
Film
Strategy
Content

Year

2019

In an era in which mindful eating has become a mass religion, DIELIMONATI is fighting for a lemonade that is simply great fun – with real cane sugar and juice from real fruits.

For the “Die Limo” lemonade from Granini, we developed a new brand platform – sweet, sparkling, and with a healthy shot of zaniness. So stop being so uptight and free yourselves from the yoke of mind control. After all, being free means drinking whatever lemonade you like!

What on earth are they smoking in your Marketing department?
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