fahrrad.
hamburg

-

Hamburg
Marketing

Hamburg is turning into a bike city. With the overall aim of increasing people’s willingness to cycle, to make the city’s commitment more visible and tangible, and to communicate Hamburg’s bicycle friendliness, the Hanseatic city set out to create a moving bicycle campaign for its residents as the main target group.

We developed the digital heart of the campaign. Through UX, UI and a cutting-edge technology stack based on Google’s AMP framework, Contentful as a flexible CMS, and Grow as a static site generator, we created a mobile-centric, fast, and modern content platform. With entertaining stories, videos, and images fahrrad.hamburg stages Tattoo-Fiete, the first tattooed bike in the world, tips for bicycle excursions in Hamburg, exciting news and events not to be missed, as well as information on the city’s bicycle services like StadtRAD, Bike+Ride, and pump stations. Via an interactive service map, users can also explore the 14 cycle routes and their official planning status.