Happy Bearsday
-
HARIBO

HAPPY BEARSDAY! The HARIBO Goldbears turn 100

Client

HARIBO

Category

International
Campaigning
Film

Year

2022

HAPPY BEARSDAY! 

The HARIBO Goldbears turn 100, and we're celebrating with an international campaign.

We kick it off with a TV spot in which the "Kids' Voices" mechanic – internationally successful and Germany’s advertising favorite for years – was developed further. Adults with kids’ voices become a rock band complete with a frontman who serenades the Goldbears in a cheeky voice.

As HARIBO's lead agency since January 2020 we are responsible for the development and implementation of the entire marketing communications architecture - this includes integrated product and promotion campaigns and trade communications, as well as the management of social media channels and the strategic conquest of new target group and product segments.