Happy Bearsday - HARIBO
HAPPY BEARSDAY! The HARIBO Goldbears turn 100
The HARIBO Goldbears turn 100, and we're celebrating with an international campaign.
We kick it off with a TV spot in which the "Kids' Voices" mechanic – internationally successful and Germany’s advertising favorite for years – was developed further. Adults with kids’ voices become a rock band complete with a frontman who serenades the Goldbears in a cheeky voice.
As HARIBO's lead agency since January 2020 we are responsible for the development and implementation of the entire marketing communications architecture - this includes integrated product and promotion campaigns and trade communications, as well as the management of social media channels and the strategic conquest of new target group and product segments.