Season ticket of your life

-

Hertha BSC

Nowadays, football professionals change their clubs like underwear. Loyalty is a scarce good, culture and allegiance to a club is hardly valued anymore.

Bundesliga club Hertha BSC wanted to set an example of loyalty. With a lifetime season ticket as a tattoo, including a QR-Code that guarantees free entry to every home game – forever. The season ticket was only given once to one single fan. The result: A mass of applications, worldwide coverage and Hertha BSC not only wins the hearts of its own fans, but also makes a statement for loyalty in football.