Season ticket of your life - Hertha BSC
Hertha BSC - Dauerkarte Deines Lebens Casefilm
Nowadays, football professionals change their clubs like underwear. Loyalty is a scarce good, culture and allegiance to a club is hardly valued anymore.
Bundesliga club Hertha BSC wanted to set an example of loyalty. With a lifetime season ticket as a tattoo, including a QR-Code that guarantees free entry to every home game – forever. The season ticket was only given once to one single fan. The result: A mass of applications, worldwide coverage and Hertha BSC not only wins the hearts of its own fans, but also makes a statement for loyalty in football.