GnuGnu

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HUAWEI

Every single day, millions of photos around the world are uploaded, shared, and liked on social media. Young people, in particular, don’t give too much thought to the potential consequences for themselves and others of uploading their user-generated content to social networks.

We used this insight to make the new HUAWEI P smart more relatable to the young target group. At the same time, we made a strong case for using social media responsibly. In our one-minute-long online film, a teenager discovers the GnuGnu, a mythical creature that he photographs with his smartphone. When he uploads this unique shot to social media, it goes viral ...