smart - HUAWEI
HUAWEI – “Party smart” viral campaign
The HUAWEI P smart 2019 is coming – with powerful features at an affordable price. And that’s exactly what the young target group want: impressive performance with a competitive price tag. The catch: always-on Generation Z is barely familiar with the P-smart product range.
In order to change that, we addressed them in their own youth slang. “Wie kann man sich nur so hart gönnen” ( ≈ “How can you party so hard”) is an expression that describes what happens when you really have a good time. And this is where the P smart 2019 comes in: it is by far the smartest decision that young people can make when choosing a new smartphone. It’s a top-class device that boasts premium features at an affordable price. So why not party smart? Alongside a two-and-a-half-minute music video, we also produced a brightly colored, party-style OOH campaign at Germany’s ten largest train stations to achieve maximum visibility and prominence for the new smartphone.