Mate 20
livestream

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HUAWEI

The launches of the latest premium smartphones are now absolute highlights in the annual calendar - and not only for tech fans, but also for a much broader target group.

In order to further heighten the community’s sense of anticipation for the new HUAWEI Mate 20 Pro, we developed a special interactive live show – in the style of a major TV event – with exciting content to captivate the target group over a two-and-a-half-hour period. From live coverage of the global launch event in London and a studio panel with guests such as OMR founder Philipp Westermeyer and presenter Annica Hansen discussing topics such as AI and digital photography through to life hacks in the broadcast.