Global content auditing platform - Hyundai
In 2019, Jung von Matt/FLOW developed the content auditing platform for Hyundai HQ in South Korea. The SaaS solution provides the car manufacturer with transparency about global content production in Web and social media and the marketing ROI of each created content item through customized conversion funnels.
Jung von Matt/FLOW was also tasked with developing an algorithm in order to transform huge amounts of data into actionable KPIs, thus simplifying the process of taking the right marketing decisions.
The platform is able to correlate a huge amount of different data nodes and sources, such as social media, traffic, CRM, internal corporate and even customer data, and complies with the latest security standards.