Not bad for a girl - Intersport
Extreme sport is an absolute male domain. But an amateur sportswoman went further with Intersport than any prejudice.
Instead of big faces, Intersport focuses on big stories. Like that of Anja Blacha, a project manager from Bielefeld, who has been to all the highest mountains in the world, but never on the front page. Under the provocative title “Not bad for a girl”, we accompanied her on her next mission: 1400 kilometers, unsupported, to the South Pole. No one – not even a man – has ever done that before. We created unseen content with Anja and reached over one billion contacts with a media budget of 0€. And Anja got the respect of the male sports world.