The snow-free winter sports catalogue

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Schöffel

White slopes, endless descents. That’s how you know winter from the winter sports catalogues.

But the reality looks different. In many ski resorts, there is no more snow. To raise awareness of climate change, Schöffel is publishing a snow-free winter sports catalogue. All motifs were photographed in Garmisch-Partenkirchen, where there was no snow in the middle of the 2019/20 peak season. On a total of 48 pages – printed on recycled paper – Schöffel calls for a mindful approach to the environment. And thus, is the first winter sports equipment supplier to advertise not with the winter, but for the winter.