Daily

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SIXT

If you advertise using celebrities, you get a lot of reach… and heavy bills.

Advertising using celebrities does not have to be expensive, as long as you closely observe current events – and respond to every celebrity misstep with a fitting, tongue-in-cheek Sixt ad. Megxit, Brexit, Ibizagate: Whenever celebs put a foot wrong, the Sixt campaign benefits. In 2020, the rental car company succeeded in translating the biggest celebrity snafus into snarky catchlines. On average, the response came within just four hours, attracting almost as much attention as the actual event itself.