Changing the brand image

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smart

THE CAMPAIGN INCREASED BRAND SYMPATHY AND AWARENESS BY MORE THAN 50 %.

smart consumers are all different, but the one thing they have in common is that they are all proud to be themselves.

We therefore updated the brand by giving it more attitude and a premium image: together with brand ambassador Kris Wu, we created a new message and look for smart – the “proud to be ______” campaign.