Changing the brand image
-
smart

smart - Changing the brand image Casefilm

Client

smart

Category

Campaigning
Film

Year

2018

THE CAMPAIGN INCREASED BRAND SYMPATHY AND AWARENESS BY MORE THAN 50 %.

smart consumers are all different, but the one thing they have in common is that they are all proud to be themselves.

We therefore updated the brand by giving it more attitude and a premium image: together with brand ambassador Kris Wu, we created a new message and look for smart – the “proud to be ______” campaign.