life - Sparkasse
Sparkasse – money for life, the “Nicht doch” loan song
When it comes to money … But when it comes to loans, hardly anyone thinks of Sparkasse. But this is about to change.
We developed a campaign based on the insight that you never know whether you can afford a loan when faced with big purchase decisions. At the heart of the campaign is a song – with new music and lyrics. It’s musically innovative and very funny. All the main reasons for wanting a loan are covered – and immediately rejected – through the wordplay in German. Eventually, the protagonist decides to go to Sparkasse.