Kwitt​fluencer

-

Sparkasse

Young people are growing less and less interested in ATL advertising. This also applies to Kwitt, the Sparkasse mobile bank transfer app, which is aimed at young people. So how best to connect with a target group that is virtually impossible to reach?

Via the Instagram channel @derbote_offical, the Kwitt ambassador spent three months posting about his supposed jet-set life as a fitness coach, travel blogger, fashion designer, existential philosopher, Michelin-starred chef, motivational trainer, etc., thus spanning the current gray area between self-promotion and product advertising with irony and satire – and on many, many phones – under the guise of the "first-ever completely advertising-free influencer channel." Every image just happens to feature Kwitt, the Sparkasse mobile bank transfer app.