Ticket shoe - BVG
BVG x Adidas – ticket shoe case film
We began by fighting for our passengers’ LOVE by promoting tolerance, honesty and drama. Then we started asking for their respect. But how? With the respect of the coolest streetwear brand in the world: Adidas.
With the limited edition BVG x Adidas Originals EQT Berlin, with them we created a sneaker that served as a yearly public transport ticket and at the same time featured the most iconic pattern that BVG seats had featured since the 1990s: the camouflage patterns. To maximise activation, the sneaker was announced on all BVG media channels, via Adidas and at the legendary sneaker shop Overkill in Berlin. The idea went around the world and became the prototype of a new form of communication.