What is the secret behind winning over today’s enlightened, fastidious and fully networked consumers?
Holger Jung and Jean-Remy von Matt offer solutions in their book „Momentum: The force that advertising needs today". Their theory is that advertising needs a special power – a targeted force or momentum.
Soon available on AMAZON
The book Stimmen aus dem Aquarium (Voices from the Aquarium) was originally intended as a series of weekly inspirations for the agency staff.
Featuring subtle and wild illustrations by Julia Ziegler, the book offers a compelling look into the minds of agency founders Holger Jung and Jean-Remy von Matt.
Valuable reading for people outside of the agency universe.