BMW

TIMES MIGHT CHANGE, BUT THERE’S A FEELING THAT STAYS FOREVER: FREUDE

Cars don’t just transport people, they transport memories. Like a time machine, they have the power to take us back to places we’ll never forget. And encourage us to discover those that lie ahead.

Tears shed in the edit
>100L
YouTube views within 1st week
>1Mio
Hours of sunshine during shooting
0

Is there more besides the film? 

The film refers to a controversial debate in Germany: How long do we feel safe behind the wheel of a car? Do we reach an age when we should be forced to give up our driver’s license and lose a piece of our freedom? Or should we be able to decide for ourselves?

One thing is certain: Safety always comes first. And we should never forget that nobody can take that one thing away from us: the joy we experience thanks to our cars.

The people behind the work

Thanks team!

Executive Creative Director

Thim Wagner

Executive Creative Director

David Leinweber

Creative Director Copy

Bastian Tripp

Creative Team

Anna- Lena Müller

Creative Team

Sarah Kondratowicz

Stills Photographer

Leon Becker-Detert

Project Management

Aileen Scharrenberg

Project Management

Aileen Scharrenberg

Project Management

Vinzent Groit

Project Management

Jan Anderssen

Senior Producer

Sophie Lotsch

Senior Producer

Lina Ulm

Wanna work with us?

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