Where joy of driving meets Fortnite: BMW’s creative island Hypnopolis.

BMW’s futuristic Fortnite island Hypnopolis offered players several mini-games, a car race, and a unique Car Creator. Players were guided through the map by BMW’s very own Fortnite character, Julia, an electric mechanic.

She sent the players on an epic mission: collecting the parts to build her dream car by completing a series of challenges

In the end, players didn’t just unlock the BMW iX2, but also another special premiere: the first Car Creator in Fortnite.

Visits during launch window
Average playtime
Time spent with the brand

One island, two premieres: the BMW iX2 and the Car Creator.

Before the world premiere of the BMW iX2, Fortnite players were able to customize the model in Fortnite.

The Car Creator had everything a Fortnite fan could imagine: from original BMW iX2 parts to fantastic options such as burger rims and galaxy paint – everything they needed to build their first customized car in Fortnite.

BMW Hypnopolis Thumbnail 2 Julia
BMW Hypnopolis Still Content Creators

Scope of work

Character Design
Execution Supervision

The people behind the work

Thanks team!

Managing Director

Robert Zitzmann

Executive Creative Director

Ronnie Patt

Executive Creative Director

Alexander Michaelsen

Head of Gaming & Esports

Carl Kuhn

Client Service Director

Vinzent Groitl

Creative Director

Grischa Mengen

Creative Director

Phillip Ciba

Creative Director

Lars Grübler

Creative Strategy Director

Felix Burger

Creative Strategy Director

Claire Grobe

Senior Art Director

Ralf Bierhenke

Senior Art Director

Jens Walz

Senior Copywriter

Phanpadit Pangnanouvong


Jonas Bongard

Account Director

Timo Karamustafa

Senior Project Manager

David Giesen

Project Manager

Christian Burch

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Hamburg Marketing GmbH

The Draw