With Joytopia, we are creating a global, virtual event accessible to all
Young and modern target groups expect more than queuing up at a car show. With Joytopia, we are creating a global, virtual event accessible to all. A virtual space that invites every user to develop individually and experience the brand's products and themes in a new way. Accessible with every device and browser, the interactive metaverse offers one-click access to fantastic virtual worlds in full HD. Joytopia opened its doors for the first time at the IAA 2021 - accompanied by Christoph Waltz and an exclusive Coldplay performance.
![](https://images.ctfassets.net/ay0erkka665b/3juU9NrWaTXzAbYTjzpW0S/c58f2736201f5e9ac5734396372e0a44/work-joytopia-bmw-videoplayer-poster-m.png?w=1920&q=80)
![A BMW metaverse figure of a fox with wings sitting on a light green flat surface](https://images.ctfassets.net/ay0erkka665b/6zr7CZxzcNZyn77D4gZ3b9/36ebc4b71d7a3bd865ca625fedf9d1c6/work-joytopia-bmw-media-1-m.png?w=1080&q=80)
![Image of the BMW Metaverse, fictional colorful world with pink rocks, two small legs with a big blue-green ear as a head, little fictional charcters and and big flowers growing on the rocks](https://images.ctfassets.net/ay0erkka665b/1gpYdkLs5xW41ZRtxhDMs1/0a03e17a7c20c12227ea00666e60b16e/bmw-joytopia-media-m.png?w=1080&q=80)
Scope of work
Consulting
Strategy
Concept
Thanks team!
Chief Innovation Officer
Max Lederer
Executive Creative Director
Thimoteus Wagner
Creative Innovation Director
Felix Burger
Creative Director
Lars Grübler
Senior Art Director
Andreas Kiesgen
Senior Copywriter
Holly Attrill
Senior Project Manager
Maria Pillath