With Joytopia, we are creating a global, virtual event accessible to all

Young and modern target groups expect more than queuing up at a car show. With Joytopia, we are creating a global, virtual event accessible to all. A virtual space that invites every user to develop individually and experience the brand's products and themes in a new way. Accessible with every device and browser, the interactive metaverse offers one-click access to fantastic virtual worlds in full HD. Joytopia opened its doors for the first time at the IAA 2021 - accompanied by Christoph Waltz and an exclusive Coldplay performance.