Transforming one of the world’s biggest tech brands – #LikeABosch

Bosch, the German-based multinational corporation and its 400.000+ employees are amidst a radical transformation. While the company’s traditional business fields power tools, home appliances and car parts keep thriving, innovative future trends such as ‘IoT’, sustainable mobility and ‘Industry 4.0’ are also growing fast. We developed a strong brand communication platform that connected all business sectors from B2C to B2B and brought the transformation to life – #LikeABosch.

Worldwide YouTube Ads Leaderboard
Top 5
GWA Effie Award

#LikeABosch started a movement

The platform ‘Like a Bosch’ surprisingly quickly gained huge momentum internally, uniting the employees behind this new confident mindset.

In 2022, we wanted to up the ante even more – with a fantastic idea: We got the OGs of German HipHop, the “Fantastic Four” to be the smart-living heroes for the first-ever joint campaign of four Bosch consumer departments. And let’s just say, the public loved it just as much as they did.

Image of the German hip-hop group "Die Fantastischen Vier" in colorful suits, on the lawn in front of a Bosch smart home, for the "Like A Bosch" campaign.
Image of a man with gray curls and a shaggy dog sitting on a washing machine for the "Like A Bosch" campaign. Both are wearing a top depicting the colors of the energy efficiency scale

Scope of work

Employer Branding
Internal Communication
Music Production & Right Clearance
Social Media
Experience Marketing

The people behind the work

Thanks team!

Managing Creative Director

David Leinweber

Managing Director

Andreas Ernst

Client Service Director

Simon Schröder

Head of Strategy

Franziska Duerl

Strategy Director

Moritz Hahn


Rebecca Rainer

Creative Director

Jörg Meyer

Creative Director

Alexeji Dobschinski

Senior Art Director

Lina Borchmann

Senior Art Director

Andreas Kiesgen

Senior Art Director

Marie Rothemund

Senior Copywriter

Dennis Cicioglu


Anahita Ghanizadeh Khoob


Natascha Kuehn

Account Director

Julia Hartenthaler-Eichler

Account Director

Tim Kuphaldt

Account Director

Annika Neumann

Account Director

Sina Schwartz

Account Director

Myranda Wiederholz

Project Manager

Johanna Hosfeld

Project Manager

Ashley Horn

Project Manager

Lisa Wilkowski

Junior Project Manager

Saskia Saffe

Head of Social Media

Irem Nisa Dogan

Social Media Creative

Janna Specht

Head of TV

Jankel Huppertz


Sophie Lotsch

Managing Director

Nadin Lefkeli

Composer Executive Producer

Nicholas Nowottny

Music & Business Director

Lisa Weller

Image of the german hip hop group "Die Fantastischen Vier" with production staff in a stage-managed bathroom, for a "Like A Bosch" campaign.
Wanna work with us?

Let’s talk


Western Highway Adventure

10 second loop video in which a girl takes various shots with new honor 50 smartphone of a huge aquarium, a herd of deer running across a green grassy meadow of the western highway and a shooting star in the night sky.