THE BVG TRANSPORTS BERLIN'S DIVERSITY – NOW ON ITS SEATING PATTERN AS WELL.
The BVG transports Berlin's diversity.
So who better than the BVG to transport a message of diversity?
Instead of a campaign, we redesigned the old seating pattern.
The "Pattern of Tolerance" is a pattern as colourful and diverse as the Berliners who sit on it. It’s composed of more than 80 human silhouettes – of all ages, genders, sexual orientations and cultural backgrounds.
![](https://images.ctfassets.net/ay0erkka665b/1hjjoHzLWN3wDrhEvVWlBN/d3590da617db7644422d93cc6accb77a/work-bvg-pattern-videoplayer-poster-m.png?w=1920&q=80)
The pattern will reach 2.6 million passengers every day.
And the Berliners themselves carried our message even further. How? With the BVG Q.S. streetwear collection, dropping at Europe's biggest fashion retailer: Zalando. All of this brought the message onto television, the front pages of the press, and social media.
![A close-up of a subway seat. the shiny material is made of the colorful silhouettes - The so-called Pattern of Tolerance, part of Jung von Matt’s Campaign for BVG, Berlin’s public transport company.](https://images.ctfassets.net/ay0erkka665b/5fy1rfcz4khGtuZb6ripvX/d67be334c56596511078f012b304431c/work-bvg-pattern-media-2-poster-m.png?w=1920&q=80)
![A woman stands in front of the train station kottbusser tor and wears an oversized jacket in the so-called Pattern of Tolerance of Jung von Matt’s Campaign for BVG, Berlin’s public transport company.](https://images.ctfassets.net/ay0erkka665b/10PAOfATvtxpDIylrscJuz/95b94038f495a5200c576a11bec77a2a/work-bvg-pattern-media-3-poster-m.png?w=1920&q=80)
Scope of work
Design
Campaign
Film
Strategy
Fashion
PR
Thanks team!
Managing Creative Director
Dörte Spengler-Ahrens
Managing Director
Stephan Giest
Client Service Director
Annette Krebs
Creative Director
Michael Wilde
Art Director
Martin Stöpel
Art Director
Jonas Lenger
Designer
Jakob Cassebaum
Designer
Martin Stöpel
Designer
Michael Wilde
Copywriter
Winfried Scheller
Copywriter
Oscar Engelhardt
Project Manager
Friederike Luise Speetzen
Project Manager
Florencia Uthoff
Project Manager
Hannah Bröcker