Infinite Points

F*ck it, we ballin’ – a campaign as bold and round as its endless PAYBACK balls!
Our beloved client EDEKA asked us to create a big, unforgettable way to announce their new partnership with the loyalty program PAYBACK.

And oh boy, did we. We transformed an EDEKA store into a giant blue PAYBACK ball pit and brought the wildest idea we could imagine to life. The result: a larger-than-life 360° campaign that blurs the line between surreal and real.