Imagine it's Easter. But you think it's Christmas.

In Germany, 300,000 people develop dementia every year. Mixing up dates can be a first sign.

Easter 2023 JvM NEXT ALSTER together with EDEKA and oscar-winning director James Marsh drew attention to the topic with an emotional film.

Oscar-winning directors
Christmas bunnys sold

Alongside the film, we created the EDEKA #Weihnachtshase. A chocolate bunny with Christmas elements, for which EDEKA donated 1 Euro per bunny sold to the Alzheimer-Forschung Initiative e.V.

Jung von Matt HAMBURG’s christmas campaign TVC for for retailer chain EDEKA thematising alzheimer's disease: a chocolate easter bunny dressed as santa claus standing in green grass with with daffodils in the background

Scope of work

Social Media

The people behind the work

Thanks team!

Chief Creative Officer

Daniel Schaefer

Chief Creative Officer

Szymon Rose

Managing Creative Director

Thomas Heyen

Client Service Director

Florian Laufenberg

Creative Director

Melis Adigüzel

Ideation & Senior Art Director

Jörg van der Vegte

Ideation & Senior Film Director

Oliver Bernotat

Account Director

Simon Zinserling


Sophie Lotsch

Wanna work with us?

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A grey car lying on its side in the middle of a street that has been blown over by hurricane Irma. Caption: Irma 298km/h.