Hamburg Marketing

We created the biggest final draw of all time

Spatial Experience
Live Stunt
Social

To kick off the EURO 2024, we wowed the world by presenting the biggest final draw of all time at Hamburg’s iconic port. 24 nations. 24 shipping-containers. One gigantic picture. To achieve this never seen before feat, over 100 port workers recreated the official live draw happening in Hamburg’s Elbphilharmonie. The impressive choreography sent an unmistakable message to everyone – great things start here.


Total Reach
3,3B
TV Nation Coverage
38+
TV Broadcast Coverage
130+

The Hanseatic spectacle that wowed the world.

The draw soon eclipsed our original goal of creating a memorable image to thrill the people of Hamburg.

Within 24 hours, the spectacle was not only the talk of Germany, but the entire world. Thanks to over 130 television broadcasts in more than 38 countries, we have shown how an historically boring and unemotional event can captivate the coldest of hearts. 

Media 3 Press
Media 4 OOH
Media 5

Scope of work

PR
Live-Stunt
Activation
Image-Campaign

The people behind the work

Thanks team!

Managing Director

Robert Zitzmann

Managing Director

Katja Kraus

Managing Creative Director

Joachim Kortlepel

Executive Creative Director

Ronnie Patt

Executive Creative Director

Alexander Michaelsen

Creative Director Art

Martin Strobl

Creative Director Copy

Jakob Rabold

Senior Art Director

Muhamed Braimi

Senior Copywriter

Henry Bollmann

Art Director

Tina Röttgers

Junior Art Director

Mayra Schmidt

Junior Copywriter

Felix Gerken

Junior Copywriter

Luca Schindowski

Senior Creative Producer

Maximilian Helmer

Senior Content Creator

Melina Hülsbeck

Junior Motion Designer

Michelle Sitko

Junior Social Media Manager

Larissa Wolf

Executive Strategy Director

Lukas Hartmann

Strategy Director

Clara Iltgen

Executive Client Service Director

Julia Brinker

Executive Esports Director

Carl Kuhn

Account Director

Susann Ermes

Project Manager

Jakob Lauschner

Junior Project Manager

Josephine Nebelung

Junior Project Manager

Jonas Neumann

Wanna work with us?

Let’s talk