From Heavy Metal to Happy Metal
To celebrate the 100th birthday of the world famous HARIBO Goldbears, we initiated an unexpected and spectacular cooperation with the world’s biggest and loudest metal festival – “Wacken Open Air“ – to unveil a special and once-in-a-lifetime edition of Goldbears in black.
HARIBO brings childlike joy to the metal world
In addition to the hardcore limited edition Wacken Goldbears, the integrated campaign also featured a handmade electric guitar in Goldbear shape, the “Defender of Frohsinn“. The daring partnership resonated with millions of metal heads and consumers alike and in the end, HARIBO even set a World Record: The highest air guitar solo of all time.
Scope of work
Media & Publishing
Executive Creative Director
Client Service Director
Senior Art Director
Social Media Director
Senior Production Operations Manager
Creative Producer Digital
Senior Manager Digital Media
Manager Digital Media