HARIBO

From Heavy Metal to Happy Metal

To celebrate the 100th birthday of the world famous HARIBO Goldbears, we initiated an unexpected and spectacular cooperation with the world’s biggest and loudest metal festival – “Wacken Open Air“ – to unveil a special and once-in-a-lifetime edition of Goldbears in black.

Traffic Online Shop
+25%
Impressions
20M
Increase in online orders
+600%

HARIBO brings childlike joy to the metal world

In addition to the hardcore limited edition Wacken Goldbears, the integrated campaign also featured a handmade electric guitar in Goldbear shape, the “Defender of Frohsinn“. The daring partnership resonated with millions of metal heads and consumers alike and in the end, HARIBO even set a World Record: The highest air guitar solo of all time.

Scope of work

Campaign
Film
Social Media
Sponsoring
Activation
Media & Publishing

The people behind the work

Thanks team!

Executive Creative Director

Henning Lisson

Client Service Director

Carolin Spahn

Creative Director

Christian Wölky

Creative Director

Stefan Sohlau

Senior Art Director

Bogdan Rackow

Senior Copywriter

Sofie Thomé

Social Media Director

Raika Schmid

Senior Production Operations Manager

Sandra Klook

Creative Producer Digital

Viktoria Schultz

Videographer/Producer

Domenique Liebernickel

Videographer

Özden Uzun

Senior Manager Digital Media

Manuel Kellner

Manager Digital Media

Vanessa Weger

Wanna work with us?

Let’s talk

Opel

YES OF CORSA