THE SECRET BEHIND GERMANY’S MOST-LOVED ADS

For many years now, the HARIBO Kids’ Voices campaign has been Germany’s advertising
sweetheart – with our films regularly ranking as the country’s most-loved commercials. The secret recipe? Always putting childlike joy first, treating kids as true creative partners and,
above all, giving grown-ups the one voice they sometimes miss most: their inner child.

For this particular film, we gave children a seemingly impossible task: describe the
indescribable taste of HARIBO Pico-Balla.