HUAWEI

Believe in the Dragon!

The Dragon - symbol of the Chinese civilization for thousands of years.

The 2024 Chinese Lunar New Year marks the ‘Year of the Dragon’. How should Huawei engage with Chinese people about its brand and products during this time?

We created a brand video themed around 'Belief in the Dragon.' It tells a story of diverse Chinese individuals collectively realizing the dream of the dragon.

The video not only highlights Huawei's extensive product range but also reflects its more user-centric and confident brand image.

Views
261M
Likes
714k
Share
34k

Bring the dragon alive.

Does the dragon truly exist? This is a question asked by nearly every Chinese child. Starting from this inquiry, the Chinese New Year story from Huawei unfolds, showing that dragon maybe not really exist. But it is the people with their belief in dragon who bring them alive - again and again.

Scope of Work

Concept
Campaign
Film
Execution
Project Management

The people behind the work

Thanks team!

Chairman

Carsten Greiner

CEO

Eric Yang

Business Director

Kaitlyn Tian

Group Creative Director

Arthur Li

Strategy Director

Zevin Li

Associal Creative Director

Mengxi Wang

Group Head

Wenjing Guo

Senior Copywriter

Bigger Wu

Art Director

Pingo Ma

Junior Art Director

Shuai Liu

Senior Producer

Lesley Sun

Planner

Ginger Wu

Account Manager

Stella Niu

Account Manager

Alisa Li

Account Executive

Rachel Li

Wanna work with us?

Let’s talk

Opel

YES OF CORSA