Believe in the Dragon!
The Dragon - symbol of the Chinese civilization for thousands of years.
The 2024 Chinese Lunar New Year marks the ‘Year of the Dragon’. How should Huawei engage with Chinese people about its brand and products during this time?
We created a brand video themed around 'Belief in the Dragon.' It tells a story of diverse Chinese individuals collectively realizing the dream of the dragon.
The video not only highlights Huawei's extensive product range but also reflects its more user-centric and confident brand image.
Bring the dragon alive.
Does the dragon truly exist? This is a question asked by nearly every Chinese child. Starting from this inquiry, the Chinese New Year story from Huawei unfolds, showing that dragon maybe not really exist. But it is the people with their belief in dragon who bring them alive - again and again.
Scope of Work
Group Creative Director
Associal Creative Director
Junior Art Director