Believe in the Dragon!
The Dragon - symbol of the Chinese civilization for thousands of years.
The 2024 Chinese Lunar New Year marks the ‘Year of the Dragon’. How should Huawei engage with Chinese people about its brand and products during this time?
We created a brand video themed around 'Belief in the Dragon.' It tells a story of diverse Chinese individuals collectively realizing the dream of the dragon.
The video not only highlights Huawei's extensive product range but also reflects its more user-centric and confident brand image.
Bring the dragon alive.
Does the dragon truly exist? This is a question asked by nearly every Chinese child. Starting from this inquiry, the Chinese New Year story from Huawei unfolds, showing that dragon maybe not really exist. But it is the people with their belief in dragon who bring them alive - again and again.
Scope of Work
Concept
Campaign
Film
Execution
Project Management
Thanks team!
Chairman
Carsten Greiner
CEO
Eric Yang
Business Director
Kaitlyn Tian
Group Creative Director
Arthur Li
Strategy Director
Zevin Li
Associal Creative Director
Mengxi Wang
Group Head
Wenjing Guo
Senior Copywriter
Bigger Wu
Art Director
Pingo Ma
Junior Art Director
Shuai Liu
Senior Producer
Lesley Sun
Planner
Ginger Wu
Account Manager
Stella Niu
Account Manager
Alisa Li
Account Executive
Rachel Li