HYUNDAI

The world's first car to take a driver's test

Even though the Hyundai IONIQ 5 robotaxi has already passed thousands of technical and safety tests, we decided to subject this technology to the ultimate, relatable challenge.

For the first time ever, a vehicle will undergo a driver’s license test – a test designed for humans, providing a clear and understandable measure of its capabilities.


Impressions
+128M
Views within 1st week
+62M
Engagements
+28M

Scope of work

Concept
Execution
Social Media
Campaign
Film
Project Management

The people behind the work

Thanks team!

Chief Creative Officer

Daniel Schaefer

Chief Creative Officer

Szymon Rose

Creative Director

Matteo Maggiore

Creative Director

Valerio Magnifico

Creative Director

João Peixoto

Creative Director

Sarah Buggle

Senior Copywriter

Harvey Wilks

Senior Art Director

Muhamend Braimi

Senior Copywriter

Henry Bollmann

Executive Account Director

Albert Hornbach

Senior Account Manager

Marlene Bauer

Production Director

Jenni Kuhlmann

Social Assets Editor

Domenique Liebernickel

Wanna work with us?

Let’s talk

Opel

YES OF CORSA