Meet Lea: An annual report you can talk to.
As trust in institutions declines, accessibility and human-centered experiences become essential to building it. L-Bank opened its financial reporting to everyone in Baden-Württemberg with LEA — a human-like AI avatar that lives directly on the page and makes complex information easy to understand and explore. An innovative way to turn a financial report into a real conversation.
Built from real video and audio, trained on more than 400 data points and modeled on a real person, LEA answers questions, explains complex topics and guides users to the relevant content. All while meeting demanding requirements for WCAG accessibility, GDPR, security and legal compliance.
An avatar that sounds like L-Bank
LEA speaks in L-Bank’s voice. Her tone, language and behavior follow clearly defined brand guidelines, legal requirements and communication rules. Particular care went into getting the details right — from the right tonality to the accurate pronunciation of complex figures, financial terms and information.
The result is an avatar that feels human and approachable while remaining consistent, reliable and unmistakably L-Bank.
Technologies & Services
ElevenLabs
Anthropic Claude
Bedrock AWS
Agentic Interface
A.I. Training & Implementation
Brand Avatar
User Experience Design
Interface & Interaction Design
Knowledge & Content Grounding
Video & Content production
Development
Thanks team!
Managing Director
Dirk Hibbeler
Client Service Director
Jasmin Eisele
Creative Director Experience Design
Anna Centawer
Creative Director Experience Design
Julien Bucaille
Senior Experience Designer
Mira Carstens
Senior Experience Designer
Janek Steinke
Senior Project Manager
Julia Tockweiler
Senior Project Manager
Marius Mohr
Project Manager
Laura Krasniqi
Technical Lead
Adrian Fahrbach