§HOPLEFTING
For years, we used trademark law to protect Nazi codes one by one. But trademarks only remain valid when they are actively used. So this time, we didn’t just secure another code. We secured the place that sold them all: Druck18, Europe’s biggest Nazi online shop.
Together with Laut gegen Nazis, we took over the rights to the shop and turned its merchandise into a sustainable source of funding for our client and over 30 NGOs — protecting the codes for good by making them work against the ideology they came from.
From Nazi codes to messages against Nazis.
Our designs reclaim and subvert the codes, blocking their use. Each sale also generates funds for Laut gegen Nazis. A lawsuit by the former operators failed, strengthening our legal standing. Every purchase now funds the fight against the far right.
Scope of work
Ideation
Research
Strategy
Concept
Execution
Social Media
Design
Campaign
Thanks team!
Managing Director
Simon Knittel
Managing Director
Jan Harbeck
Managing Director
Michael Nagy
Creative Director
Daniel Antonius
Creative Director
Jakob Cassebaum
Creative Director
Kristina Miac
Creative Director
Karin Übelbacher
Creative Director
Lea Vukovics
Art Director
Katharina Noehammer
Art Director
Julia Bitschi
Art Director
Bernhard Payer
Art Director
Leonie Nacke
Art Director
Simon Waldner
Project Manager
Luisa Nawrot
Project Manager
Johanna Dietz
Strategy Director
Malte Wolf
Copywriter
Johanna Philipp
Copywriter
Ann-Kathrin Buche
Copywriter
Julian Formanek
Artist
Philipp Brates
Artist
Quinten Delahaye
Artist
Saskia Kretschmann
Artist
Christian Zschunke
Data Strategy Director
Dominic Bueker
Developer
Alastair Langridge
Developer
Sergiy Dukhovenko
Designer
Eileen Schumann
Designer
Christian Gressel
Designer
Thomas Neulinger
Sounddesign & Mix
David Arnold
Sounddesign & Mix
Peter Landry
UI/UX
Ninik Vogelsang
UI/UX
Ferdinand Weinrother