RIGHTS AGAINST THE RIGHT
Together with Laut gegen Nazis, we secured trademark rights for German and international Nazi codes at the European trademark office. As the new rightful owners of these trademarks, we can now bring Nazi shops to justice for the first time ever. How? We pressure them to remove and destroy the merch bearing these codes, claiming compensation for each item sold.
Outsmarting Nazis by securing their codes with trademark law.
Most Nazi symbols, signs and words have long been banned in Germany and other European countries. However, the Nazi scene has been bypassing bans for just as long: using its own codes and abbreviations. The banned word "HAKENKREUZ" (Swastika) became "HKNKRZ", "HITLER" became "HTLR" and "VATERLAND" (Fatherland), "VTRLND" – rendering all bans pretty powerless. UNTIL NOW!
Scope of Work
Managing Creative Director
Executive Creative Director
Senior Art Director