Pumped with Energy: Opel Mokka Electric
Lots of car brands are practically hiding the electric cables in their communications. With our campaign for the Mokka, we are doing the opposite: we make it the main character and celebrate the cable as a symbol of electric mobility. And of course, the cable is instantly seduced by the Mokka – clearly one of the most attractive electric cars on the market.
The cable dance campaign ran in 14 markets across Europe. We creatively reimagined dance movements for different media spaces - turning the yellow cable into a character that comes to life in various ways throughout the user journey.
Scope of work
Strategy
Concept
Campaign
Film
Social Media
Thanks team!
Chief Creative Officer
Daniel Schaefer
Chief Creative Officer
Szymon Rose
Managing Creative Director
Daniel Schweinzer
Managing Creative Director
Lukas Liske
Executive Client Service Director
Rene Requardt
Client Service Director
Stefan Nick
Senior Strategist
Aleksej Kinn
Junior Strategist
Jonas Günther
Associate Creative Director
Vlad Tarziu
Associate Creative Director
Adel Abouelfetouh
Senior Art Director
Hella Fekete
Senior Art Director
Jacqueline Witt
Principal Creative Copy
Timo Fiebig
Copywriter
Yago Guimaraes
Junior Copywriter
Janina Panning
Head of Design
Mehmet-Saydan Celik
Senior DTP Operator
Thomas Thiessen
Designer
Amrita Dutt
Designer
Eliza Mallender
Designer
Jan Husstedt
Intern Design
Caroline Sacher
Social Media Director
Raika Schmid
Social Media Director
Steffen Pferr
Senior Social Media Concept Creative
Lina Hansen
Senior Creator Relations Manager
Amelie Bussmann
Social Media Creative
Shanice Parizsek
Art Director
Yamen Ibrahim
Designer
Florian Wagner
Junior Social Media Creative
Helena Kuhnen
Executive Producer
David Voss
Head of Creative Services
Johannes Haverkamp
Head of Art Buying
Karen Blome
Head of Productions
Malte Rehde
Head of Content Operations
Alexander Mees
Deputy Head of Print Production
Marcus Loick
Senior Producer
Alexander Münzer
Consulting Director
Anja Grothe
Account Director
Christof Schaaf
Account Director
Corinna Walter
Account Director Digital
Susanne Kuba
Senior Project Manager
Rosalia Sosa
Senior Project Manager
Sergio Ruiz
Project Manager
Nadine Kohlpoth